:root{
  --cream:#f6f1e7; --cream-2:#efe7d7; --paper:#fffdf8;
  --ink:#211a13; --ink-dim:#5d5346; --ink-faint:#8b8172;
  --espresso:#17120e; --on-dark:#f6f1e7; --on-dark-dim:#c9bda9;
  --gold:#a8722e; --gold-2:#b98a45; --gold-soft:#d9b483;
  --line:rgba(33,26,19,0.10); --line-dark:rgba(246,241,231,0.14);
  --shadow:0 18px 50px -24px rgba(90,60,20,0.32); --radius:22px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--cream);color:var(--ink);font-family:'Urbanist',system-ui,-apple-system,'Segoe UI',sans-serif;font-size:17px;line-height:1.7;-webkit-font-smoothing:antialiased;overflow-x:hidden}
::selection{background:var(--gold);color:#fff}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
h1,h2,h3{margin:0;font-family:'Fraunces',Georgia,serif;font-weight:500;line-height:1.08;letter-spacing:-0.015em;text-wrap:balance;color:var(--ink)}
.serif-em{font-family:'Fraunces',Georgia,serif;font-style:italic;font-weight:400;color:var(--gold)}
.wrap{max-width:1160px;margin:0 auto;padding:0 30px}
.narrow{max-width:720px}
@media(max-width:600px){.wrap{padding:0 20px}}
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-size:12.5px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--gold)}
.eyebrow::before{content:'';width:22px;height:1.5px;background:var(--gold)}
.btn{display:inline-flex;align-items:center;gap:9px;font-weight:600;font-size:15.5px;background:var(--gold);color:#fff;padding:14px 26px;border-radius:999px;border:none;cursor:pointer;transition:transform .2s,box-shadow .2s,background .2s;box-shadow:0 12px 30px -12px rgba(168,114,46,.7)}
.btn:hover{background:#93601f;transform:translateY(-2px)}
.btn-ghost{background:transparent;color:var(--ink);border:1.5px solid var(--ink);box-shadow:none}
.btn-ghost:hover{background:var(--ink);color:var(--cream)}

header.nav{position:sticky;top:0;z-index:80;background:color-mix(in srgb,var(--cream) 88%,transparent);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:70px}
.brand{font-family:'Fraunces',serif;font-weight:500;font-size:23px;letter-spacing:.14em;color:var(--ink);display:inline-flex;align-items:center;gap:4px}
.brand-icon{height:1em;width:auto;display:inline-block}
nav.links{display:flex;gap:30px}
nav.links a{font-size:15px;font-weight:500;color:var(--ink-dim);transition:color .2s}
nav.links a:hover,nav.links a.active{color:var(--gold)}
@media(max-width:820px){nav.links{display:none}}

/* blog index */
.blog-hero{padding:76px 0 40px;text-align:center}
.blog-hero h1{font-size:clamp(40px,6vw,66px);margin-top:22px}
.blog-hero p{margin:22px auto 0;max-width:52ch;font-size:19px;color:var(--ink-dim)}
.posts{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;padding-bottom:90px}
@media(max-width:900px){.posts{grid-template-columns:1fr 1fr}}
@media(max-width:640px){.posts{grid-template-columns:1fr}}
.card{display:flex;flex-direction:column;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:30px 30px 28px;transition:transform .22s,box-shadow .22s}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.card .cat{font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--gold)}
.card h2{font-size:25px;margin-top:14px;line-height:1.16}
.card p{margin-top:13px;font-size:15.5px;color:var(--ink-dim);flex:1}
.card .meta{margin-top:20px;font-size:13.5px;color:var(--ink-faint)}
.card .more{margin-top:14px;font-weight:600;font-size:14.5px;color:var(--gold)}

/* article */
.article{padding:70px 0 40px}
.article .kicker{display:flex;gap:12px;align-items:center;font-size:12.5px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--gold)}
.article h1{font-size:clamp(34px,5.2vw,58px);margin-top:22px}
.article .dek{margin-top:22px;font-size:20px;color:var(--ink-dim);font-family:'Fraunces',serif;font-style:italic}
.article .meta{margin-top:26px;padding-top:20px;border-top:1px solid var(--line);font-size:14px;color:var(--ink-faint)}
.prose{margin-top:36px}
.prose p{margin:0 0 22px;font-size:18px;color:#3a332a}
.prose h2{font-size:30px;margin:44px 0 16px}
.prose h3{font-size:22px;margin:32px 0 12px;font-style:italic;font-weight:400;color:var(--gold)}
.prose ul{margin:0 0 22px;padding-left:0;list-style:none}
.prose li{position:relative;padding-left:24px;margin-bottom:12px;font-size:18px;color:#3a332a}
.prose li::before{content:'';position:absolute;left:0;top:12px;width:7px;height:7px;border-radius:50%;background:var(--gold)}
.prose blockquote{margin:32px 0;padding:6px 0 6px 26px;border-left:3px solid var(--gold);font-family:'Fraunces',serif;font-style:italic;font-size:22px;color:var(--ink);line-height:1.4}
.prose strong{color:var(--ink)}
.cta-band{margin:60px 0 0;background:var(--espresso);color:var(--on-dark);border-radius:26px;padding:48px 40px;text-align:center}
.cta-band h3{color:var(--on-dark);font-size:28px;font-style:normal}
.cta-band p{margin:14px auto 26px;max-width:48ch;color:var(--on-dark-dim)}
.cta-band .btn{background:var(--gold-2);color:#1a130c}
.back{display:inline-flex;gap:8px;margin-top:50px;font-weight:600;color:var(--gold)}

footer{background:var(--espresso);color:var(--on-dark-dim);padding:56px 0 40px;margin-top:80px}
.foot-in{display:flex;justify-content:space-between;gap:30px;flex-wrap:wrap;align-items:center}
.foot-in .brand{color:var(--on-dark)}
.foot-in .tag{font-family:'Fraunces',serif;font-style:italic;color:var(--gold-soft)}
.foot-bottom{margin-top:24px;font-size:12.5px;opacity:.65;line-height:1.6}

/* ===== AEO / blog-article components ===== */
.breadcrumb{font-size:13px;color:var(--ink-faint);margin-bottom:8px}
.breadcrumb a{color:var(--gold);font-weight:600}
.tldr{margin:30px 0 8px;background:var(--cream-2);border:1px solid var(--line);border-left:3px solid var(--gold);border-radius:16px;padding:22px 26px}
.tldr .lbl{font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--gold);margin-bottom:8px}
.tldr p{margin:0;font-size:17px;color:#3a332a;line-height:1.6}
.flow{margin:26px 0 30px;display:flex;flex-wrap:wrap;gap:10px;align-items:stretch}
.flow .node{flex:1 1 150px;min-width:140px;background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:14px 16px;position:relative;box-shadow:0 8px 24px -18px rgba(90,60,20,.4)}
.flow .node .s{font-family:'Fraunces',serif;font-size:14px;color:var(--gold-soft)}
.flow .node .t{font-size:13.5px;font-weight:600;color:var(--ink);margin-top:4px;line-height:1.3}
.flow .node:not(:last-child)::after{content:'→';position:absolute;right:-13px;top:50%;transform:translateY(-50%);color:var(--gold);font-weight:700;z-index:2}
@media(max-width:640px){.flow .node:not(:last-child)::after{content:'↓';right:auto;left:50%;top:auto;bottom:-15px;transform:translateX(-50%)}}
.faq{margin:52px 0 0}
.faq h2{font-size:28px;margin-bottom:8px}
.faq details{border-bottom:1px solid var(--line);padding:18px 0}
.faq summary{list-style:none;cursor:pointer;font-family:'Fraunces',serif;font-size:20px;color:var(--ink);display:flex;justify-content:space-between;gap:16px;align-items:center}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:'+';color:var(--gold);font-size:24px;flex:none}
.faq details[open] summary::after{content:'−'}
.faq details p{margin:14px 0 0;font-size:16.5px;color:#3a332a}
.authorbox{margin:52px 0 0;display:flex;gap:20px;align-items:center;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:24px 26px}
.authorbox .av{width:66px;height:66px;border-radius:50%;flex:none;background:linear-gradient(150deg,var(--gold),var(--gold-soft));display:grid;place-items:center;color:#fff;font-family:'Fraunces',serif;font-size:26px}
.authorbox .who{font-family:'Fraunces',serif;font-size:19px;color:var(--ink)}
.authorbox .role{font-size:13.5px;color:var(--gold);font-weight:600;margin-top:2px}
.authorbox .bio{font-size:14px;color:var(--ink-dim);margin-top:6px}
.related{margin:52px 0 0}
.related h2{font-size:22px;margin-bottom:16px}
.related a{display:block;padding:14px 0;border-top:1px solid var(--line);font-weight:500;color:var(--ink);transition:color .2s}
.related a:hover{color:var(--gold)}
.related a span{color:var(--gold);font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;display:block;margin-bottom:2px}

/* ===== case visuals ===== */
.result-badge{margin:26px 0 8px;display:flex;align-items:baseline;gap:16px;flex-wrap:wrap;background:var(--espresso);color:var(--on-dark);border-radius:18px;padding:22px 28px}
.result-badge .big{font-family:'Fraunces',serif;font-weight:500;font-size:clamp(32px,6vw,50px);color:var(--gold-soft);line-height:1}
.result-badge .lbl2{font-size:15px;color:var(--on-dark-dim)}
.result-badge .who2{font-size:12.5px;color:var(--gold-soft);font-weight:600;margin-top:4px;letter-spacing:.03em;text-transform:uppercase}
.dep-figure{margin:24px 0 8px;text-align:center}
.dep-figure img{max-width:330px;width:100%;margin:0 auto;border-radius:16px;border:1px solid var(--line);box-shadow:var(--shadow)}
.dep-figure figcaption{margin-top:10px;font-size:13px;color:var(--ink-faint)}

/* ===== panorama report ===== */
.pstats{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;margin:34px 0 10px}
@media(max-width:900px){.pstats{grid-template-columns:repeat(2,1fr)}}
@media(max-width:460px){.pstats{grid-template-columns:1fr}}
.pstat{background:var(--paper);border:1px solid var(--line);border-radius:16px;padding:20px 18px}
.pstat .big{font-family:'Fraunces',serif;font-weight:500;font-size:34px;color:var(--gold);line-height:1}
.pstat .lab{font-size:13.5px;color:var(--ink-dim);margin-top:8px;line-height:1.35}
.pstat .base{font-size:11px;color:var(--ink-faint);margin-top:8px;text-transform:uppercase;letter-spacing:.05em}
.pinned{display:block;background:var(--espresso);color:var(--on-dark);border-radius:24px;padding:34px 36px;margin-bottom:34px;box-shadow:var(--shadow);transition:transform .2s}
.pinned:hover{transform:translateY(-3px)}
.pinned .tag{font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--gold-soft)}
.pinned h2{color:var(--on-dark);font-size:clamp(25px,4vw,38px);margin-top:12px;line-height:1.1}
.pinned p{color:var(--on-dark-dim);margin-top:14px;max-width:72ch;font-size:16.5px}
.pinned .more{display:inline-block;margin-top:18px;color:var(--gold-soft);font-weight:600}
.pinned .pnums{display:flex;gap:30px;flex-wrap:wrap;margin-top:22px;padding-top:20px;border-top:1px solid var(--line-dark)}
.pinned .pnums div b{font-family:'Fraunces',serif;color:var(--gold-soft);font-size:24px;display:block}
.pinned .pnums div span{font-size:12px;color:var(--on-dark-dim)}

/* ===== panorama data viz ===== */
.toc{margin:26px 0 34px;background:var(--paper);border:1px solid var(--line);border-radius:16px;padding:20px 24px}
.toc .tt{font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--gold);margin-bottom:12px}
.toc ol{margin:0;padding-left:18px;columns:2;column-gap:28px}
@media(max-width:560px){.toc ol{columns:1}}
.toc li{margin-bottom:7px}
.toc a{color:var(--ink-dim);font-size:14.5px}
.toc a:hover{color:var(--gold)}
.chartblock{margin:30px 0 34px}
.chart-title{font-family:'Fraunces',serif;font-size:19px;color:var(--ink);margin-bottom:16px}
.chart{display:flex;flex-direction:column;gap:11px}
.chart .row{display:grid;grid-template-columns:186px 1fr 50px;gap:14px;align-items:center}
@media(max-width:560px){.chart .row{grid-template-columns:110px 1fr 42px;gap:10px}}
.chart .rl{font-size:14px;color:var(--ink-dim);text-align:right;line-height:1.2}
.chart .rb{height:26px;background:var(--cream-2);border-radius:8px;overflow:hidden}
.chart .rb i{display:block;height:100%;background:var(--gold-soft);border-radius:8px}
.chart .row.hi .rb i{background:linear-gradient(90deg,#8a5a1e,var(--gold))}
.chart .rv{font-family:'Fraunces',serif;font-size:16px;color:var(--ink);text-align:right}
.chart-cap{font-size:12.5px;color:var(--ink-faint);margin-top:12px;text-transform:uppercase;letter-spacing:.04em}
.flow-h{font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;margin:22px 0 8px}
.flow-h.bad{color:#b0472e}.flow-h.good{color:#6a7d3a}
.flow-cap{font-size:13.5px;color:var(--ink-faint);margin-top:2px;max-width:64ch}
.keybox{margin:28px 0;background:var(--cream-2);border-left:3px solid var(--gold);border-radius:14px;padding:22px 26px}
.keybox .kb-n{font-family:'Fraunces',serif;font-size:30px;color:var(--gold);line-height:1}
.keybox p{margin:8px 0 0;font-size:16px;color:#3a332a}

.cat-head{max-width:760px;margin:60px 0 26px}
.cat-head .eyebrow{margin-bottom:10px}
.cat-head h2{font-family:'Fraunces',Georgia,serif;font-weight:500;font-size:clamp(26px,3.6vw,40px);line-height:1.1;margin-top:4px;color:var(--ink)}
.cat-head.first{margin-top:12px}

.research-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-bottom:10px}
@media(max-width:820px){.research-grid{grid-template-columns:1fr}}
.research-grid .pinned{margin:0}